Sound/Photo Assignment

Sounds

http://www.mediafire.com/?sharekey=d6f460face6508a20de4fc1039a01674579e279de9620db34df0d6082f1c2cd0

Soundtrack . . .A Day In the Life

http://www.sendspace.com/file/x14ict

Photo Manipulations

Photo Essay

Photo Assignment - Abstract Shots

Photo Assignment -Street Shots

Photo Assignment - Action Shots

Endurance Of A Champ 3D!

2D Advertisement Assignment

The 5 Advertisements

1) Pepsi Ad - I feel that the most powerful element of this advertisement is use of White Space. The excess of empty white space creates a heavy contrast between the white background and the traditional red and blue Pepsi colors. It almost creates the illusion that these colors are jumping off the page at you. Through the visual frequency of the colors and the Pepsi symbol in the background strip, the large Pepsi cap, and the slogan at the bottom an association between Pepsi and these colors is either realized or developed. The figure of Hasselhoff is positioned in the center with his body slightly to the right and leading you North to South to the small slogan on the bottom. The Pepsi spraying up to the right hand corner creates a sense of symmetry with Hasselhoff and also provides a dueling vertical axis leading the eyes downward.




2) Where The Wild Things Are - I think the main purpose of this ad is for the viewer to ask questions. Specifically what is in all of us? Or what does the wild thing look like? By making the title of the film in large font and contrasting with the image in the background through white color this is what the viewer sees first. By positioning the rest of the picture mainly in the center above the title it is only natural to look from south to north. By cutting off the head of the Wild Thing and teasing you by only showing a sliver of his mouth the poster wants you to wonder what it will look like and thus hopefully go see the movie. The boy on the right stands out due to the asymmetry and his color contrast to the rest of the picture. As attention is drawn to the boy one continues to look south to north, up his body to his facial reaction and then to his crown which points almost directly to the wild thing.




3) Beautiful Life - This ad was a billboard that caught my eye on West 13th Street right across from the 55 West 13th Street New School entrance. I think that the intention of this ad is to look from north to south so your eyes travel from the model's faces to the title and then to the station and time the show is on. This was not the case for me. Due to the appropriate positioning and the extremely high contrast with the rest of the image I immediately noticed the title of the show from west to east. From there my eyes were led up to the face of the female model as I read left to right. The reason I looked up is due to the substance in the top half of the model(face and upper body) where as the bottom is solely legs. I think its important to note the formal structure of this image both horizontally and vertically, the optical equilibrium that is created by this, and the symmetry that is utilized by the mirroring of each figure across the vertical axis.



4) Kia - This was a print ad that I found in Sports Illustrated. The direction of this ad reads north to south as attention is immediately brought to the image of a tortoise juxtaposed with a peacock and your eyes travel along the vertical axis to the rest of the ad. Both the curiousness of this concept and the high contrast and "stylish" colors of the peacock feathers to the black background grab you instantly. The positioning of the slogan "Stylish and safe" between the two images serves as a way to mirror the images of the car and peacock tortoise and thus engage the eyes in comparison.





5) Always Sunny in Philadelphia - (Please note that the yellow brick wall to the right is not a part of the ad, and was solely a copying and pasting mistake when obtaining the ad from FX.com). I find this image to be very interesting as attention is immediately focused on the main characters dressed in diapers on the left of the ad. The character of Dennis is in the middle and the rest of the characters from a concentric structure around him. There is no real balance or symmetry to this ad as a whole, as there is a contrasting tight composition on the left side and the loose structure on the right, overall creating an informal structure. Yet there is a natural flow created by this ad in the positioning of Mac and Charlie's arms. This positioning leads to reading this ad as a V as you move down from Mac to Charlie, then follow Charlies arm to the high contrast text and up to the images of Mac and Charlie spray painted on a yellow brick wall. By adding their images at the end it almost confirms the importance of the characters in leading you through the ad. I think its also important to note the image of the ad being peeled off a brick wall seemingly compliments the rawness and blue collar spirit of the show.